TouchStone Marketing - Graphic Design, Advertising, Promotional and Strategic Marketing for Biotech, Pharmaceutical & healthcare

Ever wonder why the time, energy AND money spent promoting your
new product does not make the phones ring? Ask yourself the
following questions:

Who are your top customers?

How did you get the business?

Why did they choose to do business with you?

Why do they buy your product or services compared to your competition?

What motivates them to buy?

Where do they find the information on your product to make a
buying decision?

How much money will they spend?

If you can’t answer these questions, your strategy to market your product or service needs to be reevaluated.

TouchStone Marketing is a marketing communications firm that refines your marketing focus. We start with the business of strategy that must be in place before we start building the brochures, logos or advertising needed to take the product or service to market. What are your marketing ideas?

“We need a brochure.” Often when new clients first contact us, they think a one-size-fits-all brochure or sales presentation is what they need. Sometimes they do, but oftentimes they don’t. Instead, most companies should be asking: where do we want to be a year from now? And despite the emphasis placed in recent years on knowing the customer, many companies fail to understand or reach their markets.

We don’t put pen to paper or fingers to keys just to write. We sit down with you to turn your ideas into a marketing strategy. How do we apply the brand to the appropriate audiences with the aim of “burning a compelling image” of the company, products
and services.

This prevents false starts and saves you money in the long run by putting into action all of the elements of a precisely targeted and measurable communications strategy. It is about optimizing the changing market and the competition. It is how your products or services are delivered by multiple modes to multiple targets and every point of contact with your customers and prospects. It encompasses everything that promotes your products and services-from business cards, product positioning and sales presentations-to how clean your delivery trucks are and how quickly and courteously your telephone is answered.

These marketing tools are the result of having a well-thought-out marketing platform that reflects your business unit and corporate strategy.

TouchStone Marketing’s roots are in health care communications and marketing. The firm was founded in 1997 on the belief that everyday corporate experience of launching products and exceeding sales goals is a constant challenge for any company. And, responsiveness to market change and new business opportunities needs skilled resources and timely responses with a maximum of big ideas and guerrilla tactics.